THE BE REAL PROJECT
Community outreach is at the heart of everything we do.
VERO BEACH, FLORIDA
As Pana Be Real came together from an idea to a brand, our core desire all along was to build something bigger and better than just high-quality sustainable apparel. We wanted to build a community of givers - Peace Makers.
That was where our idea for the Be Real Project began. How could we bring like-minded individuals together and turn them into a force for good in their communities?
"...giving others a chance to grow."
HUMBLE BEGINNINGS
Pana began hosting weekly skate meetups in their local town of Portsmouth, New Hampshire. It was open to anyone who wanted to learn to skate. Gear was provided to anyone who did not have it.
In 2020, the first Be Real Project event was hosted at a local indoor skate park. Complete with a live band, 100 people came together to share in the love of art, music, skate, and community. Attendees were encouraged to donate gently used skate gear to be given to kids who never had the opportunity to skate.
BIG VISION, BIG GOALS
Our goal with the Be Real Project is to build a community that is connected to one another. We want to provide an opportunity to grow through action sport experiences to those who would otherwise not be able to. Most importantly, we want to show others what it means to have a friend – a PANA.
A portion of every purchase is being separated for the use of expanding the Be Real Project and updates will be announced along the way!
If you haven't had the chance yet, join the Pana Club by signing up below. Check out our Facebook page for info on Vero Beach Skate Meets.